IMS World Review 2013
Patricia Martinez' logo needed a makeover. The former appealed, was correct, was representative but did not have good reading in the reduction and application. We kept the grey, Patricia's favorite color, and introduced a grey visual texture of raw material to resemble concrete, a pure element in construction. See the result on the side.
Eight consecutive years behind the visual identity of the event: IMS World Review Conference. IMS Health is a leading global solutions, services and information provider in the healthcare industry.
For the logo of the psychologist specialized in career guidance, we wanted to find an element to represent the process of looking inward, the journey of soul searching. Nothing more representative than a spiral where there is a path to reach the center.
Coisas da Doris
“Croqui” means “Sketch” and for this women's fashion clothing factory logo we chose the black and white look and designed calligraphic logo combined with sketches of clothes as in a catwalk.
The great challenge for this project was to create a brand for Adult and another for Baby, using the same name of the owner. We came up with the idea of representing the "Baby" with an icon and not use the term. This minimized the production costs and is visually effective.
Dani Fraiha e Dani Fraiha Bebê
The famous "Coisas da Doris" or “Doris' Things” was born many years ago in the form of special boxes, trays, and interesting & unique decorative objects. It was no wonder that everyone wanted to see "Doris' Things" and so the name. The font chosen: garamond apple, carries the lightness and feminility of the owner. The vintage logo survives and the simple yet chic packaging is the mirror of the owner.